The Tower of Babel of Digital Communication I: Attention and Recognition
Part I of a series of posts about the causes of failed computer mediated communication.
Author: Oded Avital
Excerpt: ... it is essential for us to further understand the problem and why current solutions fail to address the issue in its entirety. The first two steps of effective email communication involve: 1) sending a message to a platform that receivers are paying attention to and 2) getting the receiver to recognize and open that message. Each one of these levels has its own specific challenge.
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