App Makers Reach Out to the Teenager on Mobile
Source: New York Times
Author: Conor Dougherty
Excerpt: Over the past decade, advertisers have spent untold millions trying to turn Talia Kocar and her peers in the millennial generation into loyal customers. But on a recent afternoon in Santa Monica, Calif., in a kind of consumer torch-passing, Ms. Kocar, 25, watched a focus group of teenagers drink free Snapple and suck Doritos powder off their thumbs while answering questions about their smartphones.
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