AUSTRALIA’S BUSINESS CHALLENGES: How to get discovered in an age of information overload
Source: Business Insider Australia
Author: Josh Nicholas
Excerpt: The internet has upended the economics of business. Infinite “shelf space” for goods, new kinds of distribution for digital content, accurate mapping and ubiquitous computing, have drastically lowered the barriers to entry. Even small players now can offer a selection way beyond the dreams of any pre-internet business. As a result, barring some exceptions, the world is becoming less winner take all. There’s room now for a 10th, 20th and even 50th best product – we can cater for everyone and every taste.
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