Reducing Information Pollution

Big Data Overwhelms the C-Suite

Source: CFO
Author: Ashok Noah
Date: 04/26/2016
Excerpt: Across many industries, both business planning and key decision-making are increasingly informed by big data. As pressure mounts to match business operations to the record pace of current, aggressive market innovation, more organizations are looking to base decisions on hard numbers in order to mitigate risk and raise return. But faulty interpretation of data invites error in deriving and applying insights. These new risks have created opportunities for the CFO to collaborate with both other members of the C-suite and human resources to usher in new ways of working and to obtain a competitive advantage in their markets.
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