Reducing Information Pollution

Five mobile marketing information overload pitfalls to avoid

Source: BizCommunity
Date: 07/15/2016
Excerpt: As their attention spans grow shorter and their options expand, Afrillennials (African Millennials) are becoming much pickier about what they allow on their mobiles in their bid to curb information overload. The fatiguing effects of having to look at too many brand messages daily, leads the youth to take all measures to streamline their mobile interferences in order to make more time for experiences. Let’s take a look at the five critical mobile marketing pitfalls to avoid in terms of information overload.
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