Reducing Information Pollution

How Brands Can Build Meaningful Experiences in the Age of Information Overload

Source: The Huffington Post
Author: Aimee Okafor
Date: 01/18/2017
Excerpt: We now spend 10 hours a day looking at a screen. That’s nearly half of our lives spent living in a virtual world. The iPhone was released just 10 years ago. Our existence has been radically transformed in a relatively short space of time. While it is hard to remember life before computers, research shows that we aren’t as effective on screens as we might think. We tested the effects of multi-screening on brand recall and found that when dealing with more than one device at a time, the mental strain decreases our attention and emotional response and eventually leads to cognitive collapse – which means people are looking, but they haven’t the mental energy to take more in (all too familiar a feeling in the connected lives we lead.)
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