Reducing Information Pollution

Information overload puts consumers off buying next car – Auto Trader report

Source: AM Online
Date: 02/25/2016
Excerpt: The increasing number of sources and amount of information available to consumers is putting many off from buying a car. Extensive choice and price transparency in the car market means consumers can gain an unparalleled level of insight into their shortlist of cars. But new research by Auto Trader reveals consumers can be “overwhelmed with choice”.
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