Reducing Information Pollution

NEWS: ‘Data overload’ scaring away prospects

Source: B2B Marketing
Date: 10/07/2015
Excerpt: UK customers have become overwhelmed by the vast amount of content being thrown at them on a daily basis, according to research from Esri UK. The study revealed that 61 per cent of respondents found the sheer amount of content available and overabundance of sources a major concern. Many respondents cited irrelevant content (47 per cent) as the main catalyst for email related stress, while 34 per cent regularly struggle to ‘absorb the content.’ Forty-four per cent of people admitted to ‘deliberately ignoring communications’, while a further 14 per cent confessed to hiding their devices to avoid content overload
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