Reducing Information Pollution

Planterias giving information overload, says Lawler

Source: Horticulture Week
Author: Matthew Appleby
Date: 03/16/2016
Excerpt: The garden retail consultant, Jane Lawler, believes some point of sale is too long, is unlikely to be read and might even put off the casual buyer. "I've been looking in some detail at garden centre merchandising in the past few weeks and I've seen some engaging and attractive displays that will inspire even the most reluctant gardeners. "But I've also seen some well-meaning attempts that look beautiful but frankly are likely to confuse and alienate the very people they were designed to attract."
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