Reducing Information Pollution

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How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist

May 22, 2016 | Posted By

Recovering from Information Overload

October 19, 2012 | Posted By

Information Overload – When Information Becomes Noise

September 11, 2012 | Posted By

The Cost of Not Paying Attention: How Interruptions Impact Knowledge Worker Productivity

April 5, 2010 | Posted By

Source: Basex
Author: Jonathan Spira and Joshua Feintuch
Date: 2005

The Cost of Not Paying Attention


Unnecessary interruptions cost U.S. businesses $588 billion per year according to research conducted Basex. Such interruptions come from many sources, including instant messaging, spam e-mail, telephone calls, and the Web.

“The Cost of Not Paying Attention: How Interruptions Impact Knowledge Worker Productivity” is the first in-depth look at a problem that results in 28 billion lost man-hours per annum in the United States. Technology promised to make workers more efficient, but it has the potential to cost companies billions unnecessarily. Basex surveyed over 1000 executives and knowledge workers to find out how interruptions impact their work and what they do to counter the impact of unnecessary interruptions.

Managers need to recognize that 28 percent of each knowledge or information worker’s day may be wasted due to unnecessary interruptions such as instant messaging, spam e-mail, telephone calls and the Web. Nothing has been more disruptive or costly to business, but there are many things that companies can do to minimize the costs. This includes training knowledge workers to prioritize work at hand, providing them with the discretion to turn off technology or separate themselves from technology to do work.

As a member of IORG, you are entitled to a single-user license for this report. 

To download the report, click here: CostOfNotPayingAttention.BasexReport

ZG Maps and ZG Mapping

April 5, 2010 | Posted By

Source: Linda Stone
Author: Linda Stone
Date: December 2, 2009

People often say we’re multi-tasking ourselves to death.  What is it we’re doing and why has this become a passionate conversation?

I call what we’re doing today continuous partial attention, or cpa, for short.  In 1997, I created this meme to differentiate between simple and complex multi-tasking.   The motivations and the effects of simple vs. complex multi-tasking appeared to be very different to me.  I wanted a new name to describe what I was seeing in order to be very clear that when my mom was multi-tasking, she was doing something very different from what I found myself doing.


Beyond Simple Multi-Tasking: Continuous Partial Attention

April 5, 2010 | Posted By

Source: Linda Stone
Author: Linda Stone
Date: November 30, 2009

What I call continuous partial attention is referred to as complex multi-tasking in cognitive science.  Most of us don’t walk around distinguishing between simple and complex multi-tasking when we talk about our day:  “I multi-tasked all afternoon and I’m exhausted.”  “Yes, I multi-task when I drive.”  “A good chef has to multi-task.”

Were those examples of simple or complex multi-tasking?  There’s no way to know.


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