Reducing Information Pollution

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How Brands Can Build Meaningful Experiences in the Age of Information Overload

January 24, 2017 | Posted By

We now spend 10 hours a day looking at a screen. That’s nearly half of our lives spent living in a virtual world. The iPhone was released just 10 years ago. Our existence has been radically transformed in a relatively short space of time. While it is hard to remember life before computers, research shows that we aren’t as effective on screens as we might think. We tested the effects of multi-screening on brand recall and found that when dealing with more than one device at a time, the mental strain decreases our attention and emotional response and eventually leads to cognitive collapse – which means people are looking, but they haven’t the mental energy to take more in (all too familiar a feeling in the connected lives we lead.)

Reflecting on the Right to be Forgotten

January 24, 2017 | Posted By

What if links to stories about someone’s past—stories about defrauding an international business or about medical tourism malpractice—were removed from Google search in your country, not because of your local laws but because someone was able to use the laws of another country. How would you feel about that?

Internet is Killing Our Brains…?!!

October 24, 2016 | Posted By

The internet can be an excellent, helpful tool, but is it killing our brains and training them not to think for themselves but to rely on a machine to find the answer? People use the internet for a variety of uses. Some use it for online shopping; others may use it to read the news; while others may use it for fun and access social media or gambling websites. The point is, whatever anyone wants, they can usually get it in one form or another on the internet. But, is this reliance on technology making us less likely to try and think for ourselves when looking to solve a problem, rather than just hop online?

To Boost Memory: Study, Wait, Then Exercise

August 11, 2016 | Posted By

Learning requires more than the acquisition of unfamiliar knowledge; that new information or know-how, if it’s to be more than ephemeral, must be consolidated and securely stored in long-term memory.

Brain will prevent overload

June 24, 2016 | Posted By

The conscious part of the human brain is actually more in tune with body parts that are not moving, the researchers found. In a recent study conducted at UBC’s Okanagan campus, researchers found many of the signals and sensations travelling between moving body parts and the brain are ignored by the conscious mind.

“Even as one of the most sophisticated computers ever made, the conscious part of the human brain ignores huge amounts of data created when body parts move in order to avoid information overload,” says human kinetics Prof. Gord Binsted. “This ingrained biological data sifting is very similar to what goes on in the human visual system, which ignores a vast amount of data collected while the eyes are moving.”

After Years of Study, Research Now Reveals it is Possible to Reboot Your Brain

April 1, 2010 | Posted By

Does the brain you were born with have to be the brain you end up with? If you can improve the function of every major organ in the body, why can’t you upgrade the function of your brain? Those fundamental questions were the motivation that led Kelly Howell to create Brain Sync.

With over 2 million audio programs in print, Kelly Howell’s clinically proven Brainwave Therapy is used in prestigious hospitals, clinics and by physicians and psychologists throughout the world. This breakthrough technology can literally help reboot and reprogram the brain to achieve a higher level of focus, creativity and intelligence.

The Internet is Frying Our Brains?: Keep Calm and Carry On with Research Please

March 5, 2010 | Posted By

If you just skim the headlines, it seems like we might be screwed: “Social websites harm children’s brains: Chilling warnings to parents from top neuroscientist,” “Facebook and Bebo risk ‘infantilising the human mind: Greenfield warns social networking sites are changing children’s brains, resulting in selfish and attention deficient young people,” “Oxford Scientist: Facebook Might Ruin Minds” or going straight for the punch, “Is Social Networking Killing You?” Read more…

The Overflowing Brain: Information Overload and the Limits of Working Memory

February 5, 2010 | Posted By

As the pace of technological change accelerates, we are increasingly experiencing a state of information overload. Statistics show that we are interrupted every three minutes during the course of the work day. Multitasking between email, cell-phone, text messages, and four or five websites while listening to an iPod forces the brain to process more and more informaton at greater and greater speeds. And yet the human brain has hardly changed in the last 40,000 years.

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