Reducing Information Pollution
Information overload can cause even the most tech-savvy tweeter to freeze up. With a never-ending stream of tweets scrolling across the screen, it can be difficult to zoom in on the conversations that matter and put blinders on to everything else.
Even in an age of Twitter posts and Instagram photos, e-mail is still the way marketers reach the hearts — and wallets — of consumers. And that is why retailers are up in arms about Google’s latest tweak to Gmail.