People often say we’re multi-tasking ourselves to death. What is it we’re doing and why has this become a passionate conversation?
I call what we’re doing today continuous partial attention, or cpa, for short. In 1997, I created this meme to differentiate between simple and complex multi-tasking. The motivations and the effects of simple vs. complex multi-tasking appeared to be very different to me. I wanted a new name to describe what I was seeing in order to be very clear that when my mom was multi-tasking, she was doing something very different from what I found myself doing.