ZG Maps and ZG Mapping

Resource Author:  Linda Stone
Resource Date:  12/2/2009
Resource Name:  Linda Stone
URL:   Link to Source Article or Site

People often say we’re multi-tasking ourselves to death.  What is it we’re doing and why has this become a passionate conversation?

I call what we’re doing today continuous partial attention, or cpa, for short.  In 1997, I created this meme to differentiate between simple and complex multi-tasking.   The motivations and the effects of simple vs. complex multi-tasking appeared to be very different to me.  I wanted a new name to describe what I was seeing in order to be very clear that when my mom was multi-tasking, she was doing something very different from what I found myself doing.