According to the latest Nielsen Survey, the average American adult spends close to 3 hours a day looking at their smartphone or tablet computer.
According to the first-quarter 2018 Nielsen Total Audience Report, nearly half of an adult’s day is spent viewing some sort of “online media content, with close to 3 hours a day spent looking at smartphones and tablet devices.
And if you add in the amount of time that people spend interacting with other types of “online media” in some manner, that number grows to an incredible 11 hours a day, or nearly half of our entire day, and a significant portion of our “waking hours”.
For the average American Adult (18+ years age), here is the rough break-downs of how time is being spent:
- 4.5 Hours/Day – Watching “live” or “Time-Shifted” (recorded) television
- 2.5 Hours/Day – Interacting on a “smartphone” device
- 1.5 Hours/Day – Interacting on an internet-based device or tablet
- 1.5 Hours/Day – Listening to Radio and/or Podcasts
- 0.5 Hours/Day – Playing a “Game Console” system (Playstation, etc.)
Read the Full Nielsen Report: The First-quarter 2018 Nielsen Total Audience Report
The report includes further break-downs by various demographics, including age, gender, and race.
Overall, shows that online consumption of media continues to increase along with the greater number of media channels that are being introduced.
Interesting reading and some truly alarming time allotments being spent by people “online” as opposed to interactive with people on an interpersonal level.