As I have been talking to many firms about their social networking strategy, a problem often comes up in the conversation that is more personal to the people involved. As they are, correctly, exploring the social media themselves, they begin to feel the effects of information overload and want to know how they should handle it.
I do not pretend I know all the answers on this subject. But I think it is something that all of us that play or work on line tend to feel at one point or another. And I know if my case, I have found a couple ways to deal with it.
There is a ton of information out there on the Internet, but how do you handle it? How do you actually consume all of the information?
If you’re asking yourself those questions then you are suffering from information overload, and the best way to deal with it is to try and filter out the crap that comes through and focus only on the gold. There are a lot of websites out there that offer a ton of information on a daily basis – such as TechMeme and Digg – but most of the stuff they publish will not interest you, so don’t use them for information: filter them out.