Big Data Beckons Developers

Resource Author:  Emily Laermer
Resource Date:  10/26/2012
Resource Name:  Crain's New York
URL:   Link to Source Article or Site

As data become cheaper and more widely available, more app developers are finding creative ways to take advantage of the information overload.

Take FitMapped. One of its co-founders, Anita Mirchandani, a dietician consultant, noticed a need for an app that can help patients achieve their fitness goals. With the help of co-founder Michelle Velasquez, a lawyer, Ms. Mirchandani created the app, which allows users to explore local fitness options. Someone searching for a yoga class on the Upper East Side, for example, could use the app to find and book a session. The pair researched local gyms, boutique studios and recreational centers to create their own database, cross-referencing it with sources ranging from Google to individual blogs.