How To Capture Customer Attention In A World Of Information Overload

Resource Author:  Larry Myler
Resource Date:  10/27/2015
Resource Name:  Forbes
URL:   Link to Source Article or Site

Attention spans have become shorter than at any time in human history. As a result, entrepreneurs who wish to get their message out and catch the eye of would-be customers must be more creative than ever before. There is just too much information out there, some of which pushes your product or service out of your customers’ view. Attention Deficit Disorder is more than a clinical diagnosis; it’s now the very definition of our daily existence. We don’t have enough attention to adequately give to the numerous and multiplying shiny objects vying for our finite attention. So, how can you cut through the fog and get the attention of the right people at the right time to make a sale? Here are four approaches to consider.