Following my talk in Singapore last month, I’d like to delve deeper into the question about what newspaper publishers outside the United States can do to avoid the market meltdown that’s already claimed a few papers in the U.S…. and endangers the survival of many more.

This advice applies not just to newspaper publishers outside the United States, but to all news publishers, including online start-ups and still-profitable U.S. papers, who haven’t yet had to resort to crippling staff or feature cutbacks to remain in the black.