Message discipline propelled Trump to victory

Resource Author:  Ben Graham Jones
Resource Date:  11/28/2016
Resource Name:  Open Democracy
URL:   Link to Source Article or Site

Election surprises are only surprises when their causes are poorly understood. Three recent nationwide votes in the USA and UK have produced three dramatic surprises – Trump’s victory, Brexit, and the Conservative party’s 2015 Commons majority.

It is my view that observers have failed to predict each in large part because they have failed to understand the importance of message discipline. As a professional election observer, I am convinced that in the age of mass information, use of message discipline is one of the defining characteristics separating winners from losers.