Even in an age of Twitter posts and Instagram photos, e-mail is still the way marketers reach the hearts — and wallets — of consumers. And that is why retailers are up in arms about Google’s latest tweak to Gmail.
In the not-so-distant past, the chipper AOL sound of “You’ve got mail!” filled me with giddiness and glee. I would eagerly check my in-box, excited to see what message had arrived.
Those days are long gone. Now, when I examine my various e-mail accounts, my main emotion is dread.
When I learned Wednesday night that Google Reader is shutting down, I literally broke into a sweat. Like many journalists, I’ve come to rely on the 242 RSS subscriptions I manage through Google Reader. It’s the first thing I check every morning — second only to making a cup of coffee — and, along with Twitter and email, one of the top three resources I use to do my job. And honestly, if I had to get rid of one of those, it would be the email.
We’re all worried about the costs of information overload and we typically associate these problems with new digital technologies. But actually information overload has very deep roots: signs of information overload were present already in the accumulation of manuscript texts in pre-modern cultures and were further accelerated by the introduction of printing (in the 15th century in the case of Europe).
GOOGLE “information overload” and you are immediately overloaded with information: more than 7m hits in 0.05 seconds. Some of this information is interesting: for example, that the phrase “information overload” was popularised by Alvin Toffler in 1970. Some of it is mere noise: obscure companies promoting their services and even more obscure bloggers sounding off. The overall impression is at once overwhelming and confusing.
Jose Huitron had just hit the digital wall. Toggling between Facebook, Google, Twitter and a handful of other online communities, he found it hard to keep up with a constant barrage of tweets, texts and instant messages.
Think you know how to use Google? Think again.
One of the search engine’s biggest strengths is its simplicity — type anything into the search box and you’re off. But people could get a lot more out of Google, the company says, if they learned a few expert techniques, like searching by color, time or image. So Google is offering a free online course to teach search skills.
I was discussing with a college student I’ve been advising whether it was a good or a bad thing that Google makes access to answers so easy. To my surprise, she opined that it’s a bad thing – because people who use Google to answer a question are more likely to forget the answer they find, whereas if they have to think the problem through and discover the answer for themselves they will remember it in the long term. This shows that our ambivalence to information use goes back to antiquity…
Google presented the benefits of using Google Apps as the Cal State Long Beach e-mail service provider yesterday to a crowd of more than 50 people at the Walter Pyramid.
Janet Foster, associate vice president for Information and Technology Services, introduced Steven Butschi, a Google Apps enterprise online sales representative who hosted the presentation “Google Apps for Education” by Web conference.
IBM discusses unified communication and collaboration.
In today’s business world we all face pressure. Pressure to be more productive, more responsive, do more with less and get closer to our customers. We partner with our competitors and compete with them too. We face increased pressure to acquire, to be acquired, to downsize, to right-size and at the same time, to always be compliant and green.